How can
we foster creativity through new media? With access to millions of links and
pictures at our fingertips is it hard to be creative? Right in front of our
eyes everyday, on multiple screens, we see thousands of flashes of different
images. So if we’re watching, scrolling, and swiping all day, is it so hard to
find something original? Well according to the New York Times, no it’s not. In
a 2007 article, Nickelodeon spokesman Dan Martinsen says, “Our audiences can creatively mash video from our content as
much and as often as they like”; referencing the recent pop music mash-up video
of the popular kids television show, SpongeBob Squarepants and rapper Soulja
Boy’s, “Crank That”. “The postings (called mash-ups) are made by editing
together snippets of animated movies and TV shows. The finished products look
like music videos in which the cartoon characters do the singing.” – Brooks
Barnes (http://www.nytimes.com/2007/09/24/business/media/24crank.html).
Since the 2007 article came out, there’s been an outpour of newer content and
phone apps that let you use that creativity. Some examples; Vine, a smartphone
app which features 7 second clips created by the user, mostly for funny and
quirky content. Instagram, another smartphone app, let’s you uploads 15 second
video clips and photographs taken by the user. As the newer media expands and
grows larger, so does our curiosity and our need to be apart of things. We use
these creative outlets to feel relevant and show the world the parts of us we
want them to see. So, I feel if anything the newer media has given us that
stepping stone to see others creativity and to become more creative.
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